CraftAI CV Logo

Digital Marketing Specialist CV Example CV Example

A mid-level digital marketing specialist CV example showcasing paid media, analytics, and multi-channel campaign achievements using the Google XYZ method.

Create Your CV
About This CV Example

This digital marketing specialist CV example is tailored for mid-level marketers who execute campaigns across paid, organic, and social channels. It demonstrates how to present hands-on digital marketing work with measurable outcomes using the Google XYZ method — going beyond 'managed Google Ads' to show the ROAS, conversion rates, and business impact of your campaigns. Digital marketing is inherently data-driven, making it ideal for the XYZ approach. This example shows a specialist with 4 years of experience who can demonstrate clear impact across paid search, social advertising, email, and analytics. It's designed for marketers ready to move from specialist to manager-level roles.

Key highlights of this example:

  • Quantifies paid media performance with ROAS, CPA, and conversion metrics
  • Shows multi-channel expertise across Google Ads, Meta, LinkedIn, and email
  • Demonstrates analytical skills with A/B testing and attribution modelling
  • Highlights budget management and optimisation achievements
  • Presents progression from coordinator to specialist level
  • Includes relevant platform certifications (Google, Meta, HubSpot)

Use this CV if you're a mid-level digital marketer who runs campaigns across multiple channels. Lead with your best-performing channel metrics (ROAS, CPA reduction, conversion rate improvement) and show that you don't just execute — you optimise. If you manage budgets, state the amount. If you run A/B tests, state the lift. Every number makes your case stronger.

Best for
  • ✓Digital Marketing Specialists with 3-5 years of experience
  • ✓Paid media specialists looking to broaden into multi-channel roles
  • ✓Marketing specialists targeting senior or manager positions
  • ✓Agency marketers transitioning to in-house roles
  • ✓Performance marketers wanting to demonstrate strategic thinking
Why it works
  • ✓Uses ROAS, CPA, and conversion metrics that marketing managers evaluate candidates on
  • ✓Shows both execution skills and strategic decision-making ability
  • ✓Demonstrates adaptability across multiple platforms and channels
  • ✓Quantifies budget management showing responsible stewardship of marketing spend
  • ✓ATS-friendly with digital marketing keywords and platform names throughout
CV Example Preview

Note: All personal details are placeholders for demonstration purposes.

John Doe

Digital Marketing Specialist
Experience
Digital Marketing Specialist
TravelNest (Manchester Office) Manchester, UK
June 2023 - Present
•Achieved 5.2x ROAS on a £300K annual paid search budget, as measured by Google Ads conversion tracking and revenue attribution, by restructuring campaigns around high-intent keywords, implementing automated bidding strategies, and continuously optimising ad copy through weekly A/B tests
•Reduced cost per acquisition by 38% (from £42 to £26), as measured by monthly CPA reports, by reallocating budget from underperforming display campaigns to high-converting search and remarketing audiences identified through funnel analysis
•Grew email marketing revenue by 65%, as measured by Klaviyo attributed revenue, by segmenting the 120K subscriber base into behavioural cohorts, personalising send times, and building automated post-booking nurture sequences
•Improved landing page conversion rate from 2.8% to 4.6%, as measured by Google Optimize experiment results, by running 15 A/B tests on hero copy, CTAs, and social proof elements over 6 months
Digital Marketing Executive
Glow Commerce Group Manchester, UK
September 2021 - May 2023
•Managed £150K quarterly spend across Google Ads and Meta Ads for 3 beauty brands, as measured by platform billing reports, by planning campaign calendars, building audiences, creating ad sets, and reporting performance weekly to brand managers
•Increased Meta Ads ROAS from 2.8x to 4.1x, as measured by Meta Ads Manager attribution, by testing creative formats (video vs. carousel vs. UGC), refining audience targeting with lookalike modelling, and implementing dynamic product ads
•Drove 28K new email subscribers in 12 months, as measured by Salesforce Marketing Cloud records, by designing Facebook lead generation campaigns with quiz-style lead magnets that converted at 8.2%
•Produced monthly performance dashboards for 3 brand teams, as measured by on-time delivery and stakeholder adoption, by consolidating data from Google Analytics, Meta, and Klaviyo into automated Google Data Studio reports
Digital Marketing Assistant
Clickrise Agency Leeds, UK
June 2020 - August 2021
•Supported campaign management for 6 agency clients with combined ad spend of £80K per month, as measured by agency billing records, by uploading ad copy, adjusting bids, adding negative keywords, and monitoring daily budget pacing
•Improved client ad copy click-through rates by an average of 22%, as measured by Google Ads performance reports, by researching competitor messaging, writing benefit-focused ad variants, and testing responsive search ad combinations
•Created 12 SEO content briefs per month for client blogs, as measured by the editorial calendar tracker, by conducting keyword research in SEMrush, analysing SERP competition, and outlining target content structures
Education
Northfield University
Bachelor of Science in Marketing
September 2017 - June 2020

Grade: 2:1

What You'll Learn
  • • How to present paid media results with the Google XYZ method
  • • Which digital marketing metrics hiring managers care about most
  • • How to show multi-channel expertise without spreading too thin
  • • Ways to quantify A/B testing and optimisation impact
  • • How to present budget management as a measurable skill
  • • Techniques for demonstrating strategic thinking in a specialist role

Want a version tailored to your next job?

Upload your CV, pick a template, and tailor it to a job description in minutes.

Create Your CV
Related Examples
Browse all CV examples →
Read More

Google XYZ Resume Method: Write Bullets That Show Impact

8 min read

How to Write CV Bullet Points That Prove Your Value

7 min read

How Long Should a CV Be? Why One Page Wins in 2026

13 min read

View all articles →