Content Marketing Manager CV Example CV Example

A senior content marketing manager CV example demonstrating content strategy, team leadership, and measurable business growth using the Google XYZ method.

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About This CV Example

This content marketing manager CV example is built for senior marketers who own content strategy, manage teams, and drive measurable business results through organic channels. It uses the Google XYZ method to connect content outputs (articles, campaigns, programmes) to business outcomes (traffic, leads, revenue, retention). Content marketing managers often struggle to quantify their impact because content operates across the entire funnel. This example shows how to attribute measurable results to your content work — from top-of-funnel organic traffic growth to bottom-of-funnel lead conversion and customer retention. It's designed for marketers with 6+ years of experience targeting Head of Content or VP-level roles.

Key highlights of this example:

  • Quantifies organic traffic growth and its conversion to business revenue
  • Demonstrates content team leadership and development
  • Shows editorial strategy tied to pipeline and revenue metrics
  • Highlights SEO expertise integrated with content strategy
  • Presents cross-functional collaboration with sales, product, and leadership teams
  • Includes content marketing certifications and thought leadership

Use this CV if you're a senior content marketer who wants to demonstrate that content drives real business results, not just page views. Lead with revenue and pipeline metrics, then support with traffic and engagement data. Show that you can build and manage a team, own an editorial strategy, and influence cross-functional stakeholders. If you're targeting Head of Content or VP roles, emphasise your strategic impact over individual content creation.

Best for
  • Content Marketing Managers with 6+ years of experience
  • Senior content strategists targeting Head of Content roles
  • Marketing managers specialising in organic and editorial channels
  • B2B SaaS content leaders looking to demonstrate revenue impact
  • Content professionals moving from agency to in-house leadership
Why it works
  • Connects content work directly to revenue and pipeline metrics that CMOs care about
  • Shows both strategic thinking (editorial calendar, content pillars) and execution results
  • Demonstrates team management alongside individual content expertise
  • Balances creative content skills with analytical and commercial awareness
  • ATS-friendly format with content marketing and SEO keywords throughout
CV Example Preview

Note: All personal details are placeholders for demonstration purposes.

Jane Doe

Content Marketing Manager

London, United Kingdom[email protected]+44 7700 789012https://janedoe-portfolio.comLinkedIn: https://linkedin.com/in/janedoe-content
ABOUT

Content Marketing Manager with 7+ years of experience building content strategies that drive measurable revenue growth. Grew organic traffic by 340% and generated £2.1M in content-attributed pipeline at a B2B SaaS company. Experienced in leading editorial teams, developing thought leadership programmes, and aligning content operations with sales and product goals.

SKILLS
Content Strategy & Editorial PlanningSEO & Organic GrowthHubSpot & Marketing AutomationGoogle Analytics & Search ConsoleContent Attribution & ROI ReportingTeam Leadership & Development
EXPERIENCE

Content Marketing ManagerNexus Payments (SaaS Billing Platform)

June 2022 - Present

London, UK

Grew organic search traffic from 45K to 198K monthly sessions (340% increase), as measured by Google Analytics and Search Console, by developing a pillar-cluster content strategy targeting 120 high-intent keywords with editorial content, product pages, and comparison guides
Generated £2.1M in content-attributed pipeline in FY2025, as measured by HubSpot multi-touch attribution, by creating bottom-of-funnel comparison pages, ROI calculators, and gated industry reports that converted at 4.2% to demo requests
Increased email subscriber base from 8K to 32K, as measured by HubSpot contact records, by launching a weekly newsletter, creating lead magnets for each content pillar, and optimising signup CTAs based on A/B test results
Built and managed a content team of 4 (2 writers, 1 SEO specialist, 1 designer), as measured by quarterly OKR achievement at 92% average, by implementing an editorial calendar with 60-day planning cycles and weekly content reviews

Senior Content StrategistFormStack Pro

January 2020 - May 2022

London, UK (Remote)

Increased blog traffic by 180%, as measured by Google Analytics year-over-year comparison, by auditing and refreshing 200+ existing articles, building a topical authority strategy, and publishing 8 new SEO-optimised posts per month
Drove 850 marketing-qualified leads per quarter from content channels, as measured by Marketo lead scoring, by implementing content upgrades on high-traffic pages, building interactive assessment tools, and optimising conversion paths
Reduced content production cost per lead by 40%, as measured by quarterly marketing efficiency reports, by repurposing long-form content into social snippets, email sequences, and webinar scripts — getting 5x distribution from each asset
Launched a customer story programme that produced 24 case studies in 12 months, as measured by the content library tracker, by building a nomination workflow with Customer Success and creating a streamlined interview-to-publish process

Content Marketing ExecutiveElevate Digital Agency

September 2017 - December 2019

Leeds, UK

Managed content campaigns for 8 B2B clients with combined monthly content budgets of £40K, as measured by project management timesheets and client invoicing, by developing briefs, coordinating writers, and ensuring on-time delivery
Achieved average organic traffic growth of 65% across client accounts within 6 months, as measured by monthly SEO reporting, by conducting keyword research, creating content calendars, and producing optimised blog posts and landing pages
Earned 120+ editorial backlinks for clients, as measured by Ahrefs domain tracking, by developing data-driven content campaigns, original research reports, and expert commentary pitches to industry publications
EDUCATION

Lakewood University

Bachelor of Arts (Hons) in English Literature and Media

September 2014 - June 2017

Grade: First Class

What You'll Learn
  • How to attribute business revenue to content marketing efforts
  • Which content metrics matter most at senior level (beyond traffic and engagement)
  • How to present content team management as a leadership achievement
  • Ways to quantify SEO strategy impact within a content marketing CV
  • How to show cross-functional influence on product and sales teams
  • Techniques for demonstrating strategic planning alongside day-to-day content execution

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